Collection 09

Sleepless Cats


2015 | User Research UI/UX Design


To take a closer look at the needs and unspoken wants of this small demography group of night workers. A series of qualitative research including in-depth interview and shadowing were conducted on three different real human subjects. Not personas!

After rounds of brainstorming, here comes Sleepless Cats — A digital platform designed for night workers to invite people with similar schedules to join events while the city is asleep. Through a reward system, Sleepless Cats members are encouraged to host creative self-initiated activities besides going to the ones hosted by other members. Real human interactions nurture real human connections.










About

KUN-JU HO is multidisciplinary designer with expertise in Visual Design, Brand Design, UX/UI design, and Design Strategy.

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Mark